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Stef Alicia McCalmon

FOUNDER AND CHIEF EXECUTIVE OFFICER

Stef Alicia McCalmon is an award-winning entrepreneur, strategist, and marketer. She founded SAM to address the systemic issues that impede social change, using innovative design thinking, advocacy, and storytelling frameworks.

 

Stef is an expert in strategy, marketing, media, and education through progressive social, political, and cultural lenses. She has led groundbreaking marketing campaigns on behalf of Fortune 500 brands, developed diversity, equity, and inclusion trainings for universities, and teaches the next generation of changemaking entrepreneurs.

 

Stef holds a BA in Sociology with a minor in African & African-American Studies from Duke University, and an MBA from Columbia Business School. She’s a New Yorker with Guyanese roots. If you’re looking for her, you can find her on a tennis court, taking very long walks, or watching food documentaries.

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Stef Alicia McCalmon

FOUNDER AND CHIEF EXECUTIVE OFFICER

Stef Alicia McCalmon is an award-winning entrepreneur, strategist, and marketer. Before launching SAM, she led innovative marketing campaigns on behalf of brands such as TBS, Target, and The New Yorker. She founded SAM to address the systemic issues that impede social change, taking an intersectional approach to design thinking, advocacy, and storytelling frameworks.

 

Stef holds a BA in Sociology with a minor in African & African-American Studies from Duke University, and an MBA from Columbia Business School. She’s a New Yorker with Guyanese roots. If you’re looking for her, you can find her on a tennis court, taking very long walks, or watching food documentaries.

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Shayna Johnson

HEAD OF EDUCATION

Shayna Johnson is an experienced consultant and educator with expertise in strategy, operations, non-profit management, people management, and curriculum development. She brings to SAM her passions for education, wellness, and diversity, equity, and inclusion.

 

Shayna holds a BA in Economics with minors in Management and Spanish from Spelman College, and an MBA from Columbia Business School with a focus on social enterprise. While her roots are Jamaican, she has had the privilege to travel and call many places around the world home. She's a certified yoga instructor and you can find Shayna out in nature soaking up the sunshine or dancing around her plants.

Shayna Johnson

HEAD OF EDUCATION

Shayna Johnson is an experienced consultant and educator with expertise in strategy, operations, non-profit management, people management, and curriculum development. She brings to SAM her passions for education, wellness, and diversity, equity, and inclusion.

 

Shayna holds a BA in Economics with minors in Management and Spanish from Spelman College, and an MBA from Columbia Business School with a focus on social enterprise. While her roots are Jamaican, she has had the privilege to travel and call many places around the world home. She’s a certified yoga instructor and you can find her out in nature soaking up the sunshine or dancing around her plants.

Regardless of industry, we believe your organization can do some good in the world.

We are a team of authentic, brave, imaginative, growing humans. We apply these values to every aspect of our business, from internal operations to client service, to empower positive social change wherever we work.