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Stef Alicia McCalmon

FOUNDER AND CHIEF EXECUTIVE OFFICER

Stef Alicia McCalmon is an award-winning entrepreneur, consultant, and marketer at the intersections of design thinking, media, and advocacy. She founded SAM to address the systemic issues that impede social change, using innovative design thinking, storytelling, and accountability frameworks.


Stef is an expert in strategy, marketing, media, and education through progressive social, political, and cultural lenses. She has led groundbreaking marketing campaigns on behalf of Fortune 500 brands and leading publishers, developed diversity, equity, and inclusion trainings for universities, and teaches the next generation of Black and brown entrepreneurs.

 

Stef holds a BA in Sociology with a minor in African & African-American Studies from Duke University, and an MBA from Columbia Business School. She's a New Yorker with Guyanese roots and if you’re looking for her, you can find her on her bike, taking absurdly long walks or watching food documentaries.

Headshot of Stef Alicia McCalmon on floral background

Stef Alicia McCalmon

FOUNDER AND CHIEF EXECUTIVE OFFICER

Stef Alicia McCalmon is an award-winning entrepreneur, consultant, and marketer at the intersections of design thinking, media, and advocacy. She founded SAM to address the systemic issues that impede social change, using innovative design thinking, storytelling, and accountability frameworks.


Stef is an expert in strategy, marketing, media, and education through progressive social, political, and cultural lenses. She has led groundbreaking marketing campaigns on behalf of Fortune 500 brands and leading publishers, developed diversity, equity, and inclusion trainings for universities, and teaches the next generation of Black and brown entrepreneurs.

 

Stef holds a BA in Sociology with a minor in African & African-American Studies from Duke University, and an MBA from Columbia Business School. She's a New Yorker with Guyanese roots and if you’re looking for her, you can find her on her bike, taking absurdly long walks or watching food documentaries.

Headshot of Shayna Johnson on floral background

Shayna Johnson

HEAD OF EDUCATION

Shayna Johnson is an experienced educator and consultant with expertise in strategy, operations, curriculum development, non-profit management, and people management. She brings to SAM her passions for education, wellness, and diversity, equity, and inclusion.

 

Shayna holds a BA in Economics with minors in Management and Spanish from Spelman College, and an MBA from Columbia Business School with a focus on social enterprise. While her roots are Jamaican, she has had the privilege to travel and call many places around the world home. She's a certified yoga instructor and you can find Shayna out in nature soaking up the sunshine or dancing around her plants.

Shayna Johnson

HEAD OF STRATEGY

Shayna Johnson is an experienced consultant and educator with expertise in strategy, operations, non-profit management, people management, and curriculum development. She brings to SAM her passions for education, wellness, and diversity, equity, and inclusion.

 

Shayna holds a BA in Economics with minors in Management and Spanish from Spelman College, and an MBA from Columbia Business School with a focus on social enterprise. While her roots are Jamaican, she has had the privilege to travel and call many places around the world home. She’s a certified yoga instructor and you can find her out in nature soaking up the sunshine or dancing around her plants.

Regardless of industry, we believe your organization can do some good in the world.

Stef Alicia Made is a social change consulting and content company. Using design thinking methodology, we help you build more equitable and inclusive tools to honor the diversity of your company, customers, and the communities you serve. Then we help you tell your story to drive more impact.

We work with you to use your organization’s power and position to change internal structures and narratives to be leaders in your industry and in the push for a more just society.